Some operators still aren’t ready to embrace monthly memberships. For these owners, we have Bundles. It’s a prescribed amount of washes, sold as a package, that customers can use on their own time. If you are one of those operators not quite ready for memberships, we added a second option of selling the Bundle on the main screen in lieu of the monthly membership.

It works pretty logically. Say the Bundle includes six washes. The customer has an indefinite amount of time to use them, and they don’t have to all be for the same vehicle — we can exclude the Bundle from VIA Guard fraud mitigation.

While it won’t mean monthly money rolling in like a membership, the benefit to the wash is that it helps lock in nearly 100% of a retail customers’ car washing spend. Bundles keep them coming back instead of just using whichever wash is closer.

Bundles also help familiarize owners with something close to a membership model, so they can sample it before committing fully. Think of it like a quasi-membership, but not monthly.

By the way, like everything Dencar, you can customize the program. Operators choose how many washes to include — and you can even add an automatic renewal option.

Expected launch, end of second quarter.

Interested? Email Chris Zuchegno <chriszuchegno@dencartechnology.com> and say “bundle” in the subject line.